Also known as Changhe Automobile, it is now in the Philippines through the LausAutoGroup. The Chinese automotive brand is aiming to redefine the way consumers perceive China-made cars.
As Changhe expands its global partnerships, the Laus Group of Companies (LGC), the country’s largest auto conglomerate, welcomes another world-renowned brand in its roster of dealerships, with the Angeles City, Rosario, La Union paving the way and the Bacolor, Pampanga dealership opening its doors on November 12, 2019.
The newest brand to be exclusively distributed by the leading company, has welcomed units that are part of the complete line up of the Chinese auto maker’s innovative passenger cars, multipurpose vehicles (MPVs), sports utility vehicles (SUVs), and light commercial vehicles (CVs).
“Now that Changhe Automobile is finally in the Philippines under the LausAutoGroup, we are looking forward to offering high-quality and affordable vehicles with the same kind of passionate customer service that the LausGroup has been known for, through this milestone partnership,” BAIC/Changhe International Sales Manager Robbie Liu said.
Changhe Philippines general manager Renato Calma said “with this new brand, we aim to offer best-in-class vehicles that are perfect for Filipinos looking for units that are not only well-designed and stylish, but also has its edge when it comes to comfort, safety, and convenience features.”
LGC chairman and CEO Lisset Laus-Velasco shared that the Changhe line-up has great potential.
“When Changhe was first introduced to LausGroup sometime in 2015, our founder Levy P. Laus knew that this one brand, you need to understand more. The product line-up has so much potential,” she said.
Second District Board Member Mylyn Pineda-Cayabyab, for her part said: “We want to thank Changhe Automobile and LausGroup for this early Christmas gift to our constituents. The employment and taxes that will be generated by this establishment will go a long way in resuscitating the economy.”
Changhe is keen on introducing a wide range of value-for-money vehicles that take pride of its edge in terms of design, performance, refinement, and engineering. These major qualities are what made the renowned Chinese carmaker a household brand in over 30 countries across Europe, America, Middle East, and Asia.
Changhe Automobile is a brand fit to compete on the world-stage by bringing consistent customer satisfaction and by becoming a reliable travel service provider through its cutting-edge passenger cars, multipurpose vehicles (MPVs), sports utility vehicles (SUVs), and light commercial vehicles (CVs).
Among the brand’s acclaimed products in the CV category include the K22 Light Truck, dubbed as “Work Buddy” and the highly-efficient Freedom Mini Truck, both of which features a double cabin.
Moreover, aspiring buyers who are looking for SUVs that exceed the boundaries of “sport” and “utility” function can find what they are looking for in Changhe’s flagship Q7 which was recently launched earlier this year.
The five-seater SUV is strikingly masculine in appearance with its black grille, black pillars, and seemingly thick roof. Among its high-tech features are its innovative infotainment system which can be controlled through its giant 12-inch touch screen LCD.
Meanwhile, those with much more complex needs like additional space, seat, or cabin can opt for Changhe’s versatile MPVs like the M50, M60 and M70 which boast of strong design language and dependability on the road as its major selling point.
Changhe Automobile currently covers two production bases in Jingdezhen and Jiujiang, China and has three complete vehicle manufacturing plants and one engine manufacturing plant which has an annual production capacity of over 350,000 vehicles and 150,000 automobile engines.
With its complete industrial chain of parts development, manufacturing, marketing, after-sales service, and import and export trade, it has established itself as one of China’s leading automotive brands present in over 30 countries in Europe, America, Middle East, and Asia.
Its vast overseas export network include Germany, Netherlands, Italy, Ukraine, Morocco, Egypt, South Africa, Syria, Iran, Pakistan, Sri Lanka, Bangladesh, Nepal, Vietnam, Malaysia, South Korea, and even up to Peru, Chile, Columbia, Argentina and Brazil, to name some.
Among its recent commendable achievements include having been able to win the National Industrial Brand Cultivation Model Enterprise, China Industrial Enterprise Brand Competitiveness Evaluation and Recognition Enterprise, China Quality Credit Enterprise, China’s Two-in-One Integration Best Practice Unit, and National Automobile Whole Vehicle Export Base awards this year. In addition, it was also hailed as the “leader of the Chinese automobile brand industry” when it was selected as the “national brand plan” by China Central Television (CCTV).
Moreover, another feat the Chinese car manufacturer takes pride of are its ongoing research and development (R&D) projects, which are a major step forward as they commit to producing energy-saving and environmental protection vehicles by 2022.
In the future, Changhe Automobile aims to closely follow the development trend of the global automotive industry, comprehensively promote the strategic transformation to manufacturing service-oriented and innovative enterprises, and vigorously develop new energy vehicles. It also envisions developing distinctive smart cars, with its primary goal to “drive the future,” and become a dependable travel companion worthy of consumers’ trust and loyalty.
With its trademark of excellence and reputable name in the global automotive arena, it is no wonder why the country’s largest auto conglomerate is keen on bringing the world-class Chinese brand closer to Filipinos.
Experience outstanding driving pleasure with Changhe Automobile now!